Tue, 05 May 2026 23:10:55 +0000

Asahi Beer Finally Gets the Shout-Out It Deserves—This Is Different In a surprising yet welcome turn, Asahi Beer has finally received the widespread recognition it deserves—after decades overshadowed by rivals in global markets. For years, Asahi remained a beloved staple in Japan but flew under the radar internationally. But today, finally, the craft brewery’s quality, innovation, and cultural impact are being properly celebrated beyond Asia’s borders. ### Why Asahi Deserves Center Stage Asahi Beer, originally founded in 1929, has long been celebrated domestically for its crisp, clean lagers and premium brewing techniques. Yet despite its growing reputation in Japan—where it’s often ranked among the nation’s top beers—Asahi never garnered the global spotlight that other Japanese giants like Sapporo or Kirin enjoyed. That’s changing.