Group stage matches were scheduled to begin on 15 September 2023 and conclude by 12 December 2023, with each team playing six group matches (home and away against each group opponent).

Sun, 03 May 2026 22:56:41 +0000

**Group Stage Matches Were Scheduled to Begin on 15 September 2023 and Conclude by 12 December 2023: What US Fans Need to Know** As fans gear up for competitive season kickoff, curiosity is rising: When do group stage matches officially begin, and what does this moment mean for teams and audiences across the US? Celebrations are already heating up as league organizers finalized the schedule, setting the stage—literally—for six group fixtures before the full season unfolds. From 15 September through 12 December 2023, every participating team will face six home-and-away games against each group opponent, shaping early momentum and long-term standings. This structured phase isn’t just routine—it’s a pivotal moment where strategy, teamwork, and fan anticipation converge. **Why the September-G December Window Matters** The 2023 group stage window reflects a well-calibrated balance between fan engagement, sports economics, and global media planning. Starting 15 September aligns with major media buying cycles, allowing broadcasters and digital platforms to integrate coverage into fall programming. For US audiences, this timing ensures the excitement peaks as seasonal viewers settle into post-summer routines, turning early matches into weekend highlights during prime-time hours. With six games per group across host and away fixtures, the format demands consistency and resilience—factors that deepen narrative arcs and fuel real-time speculation. Culturally, this structure supports a natural evolution of team rivalries and destination stories, keeping interest high from start to finish.