Mon, 04 May 2026 22:48:15 +0000

Amaranth Color: The Vibrant Hue That Inspires Health, Fashion, and Culture When most people think of “amaranth,” they envision a deep, rich red pigment—reminiscent of the ancient grain and flower that bears its name. But amaranth color extends far beyond the botanical; it’s a bold, energetic shade that’s making waves across design, fashion, art, and wellness. In recent years, the distinctive tone associated with amaranth has emerged as a symbol of vibrancy, heritage, and natural beauty. ### What Is Amaranth Color? Amaranth color refers to a deep, warm reddish-brown hue, named after the plant Amaranthus, particularly the striking scarlet varieties found in nature. The pigment evokes the intense radiance of burnt sienna fused with earthy undertones—rich, complex, and full of character. While no single RGB value perfectly captures amaranth (it lies somewhere between maroon and terracotta), designers and artists recognize it as a powerful, emotive color that balances warmth and depth.